EASYFLOWERS respects your privacy and we are committed to the protection of your personal information. As such, the information we collect from you is strictly confidential and bound by the Privacy Act 1998 and Privacy Amendment Act 2012 which outline the principles concerning the privacy of individuals.
What information do we collect?
Whilst many aspects of the site can be accessed without providing personal information, we will collect personal information from you when you register, place an order, subscribe to our newsletter, respond to a survey/competition or fill out a form on either EASYFLOWERS website or via the phone.
When appropriate, you may be asked to provide the following information about yourself:
- Your name
- Your address
- Your contact phone number(s)
- Your email address
- Your credit card details
When appropriate, you may also be asked to provide the following information about the recipient:
- Their name
- Their delivery address
- Their contact phone number
Additionally, when required and appropriate, you may be asked to provide feedback and/or further information (including photos) in regards to your purchase.
For each request to the EASYFLOWERS website, we expressly collect the following non personal information via the web server software about the device (computer/phone/tablet etc) connecting to it for our own troubleshooting, security, marketing and statistical purposes:
- The IP address of the device making the request
- The browser type, version and language
- The date and time the device accessed the site
- The previous page the device visited ('referrer')
- The pages the device accessed and any documents downloaded
- The success/failure code of the request, and
- The devices operating system.
What other information is collected?
EASYFLOWERS also uses Google Analytics which is a web analysis service provided by Google. Google utilises the data collected to track and examine the use of www.EASYFLOWERS.com.au, to prepare reports on its activities and share them with EASYFLOWERS and other Google services.
What do we use this information for?
Any of the personally identifiable information we collect from you may be used in the following ways.
- To personalise your experience
- To improve our website
- To improve customer service
- To process transactions
- To administer a contest, promotion, survey or other feature on the site
For device based information collected via the web server software, this information is used to create summary statistics which allow us to assess the number of visitors to different sections of our site, discover what information is most and least used, determine technical design specification, and help us make our site more useful to our visitors.
No attempt will be made by us to identify visitors or their browsing activities except in the unlikely occurrence that we are required to do so by law.
Sharing of your personal information
EASYFLOWERS may engage other companies to provide services on and for our behalf, including but not limited to; providing an email service, file and image hosting, processing transactions or customer freight shipping. Those companies will be permitted to obtain only the personal information they need to deliver the service.
EASYFLOWERS takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
How do we secure and protect personal information
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
All sensitive/payment information you provide or view online with EASYFLOWERS is transmitted between your device and the EASYFLOWERS website using Secure Socket Layer (SSL) technology which ensures this information is encrypted (unreadable without a key) between your device and our firewall protected network.
Credit card information may also be held by our Australian based payment gateway with the data only accessible by those authorised with special access rights to such systems, and whom are required to keep the information confidential.
Finally, to ensure we are meeting industry best practices in regards to providing a secure online experience EASYFLOWERS and our payment gateway provider are regularly audited to ensure we are meeting the Payment Card Industry (PCI) requirements in regards to transmission and storage of credit card information.
f For more information regarding security please read our security policy.
Disclosure of information to third parties?
We will not reveal, disclose, sell, distribute, rent, licence, share or pass that information on to any third parties outside of this company, unless you have personally authorised us to do so or if required by law.
Emails and mailing lists
Anyone can choose to receive EASYFLOWERS e-newsletters and at any stage you wish to stop receiving any promotional emails may simply unsubscribe using the link provided in the email.
We do not support, condone or participate in spam email!
We understand that sometimes part of the joy of sending flowers can be in giving them from 'your secret admirer'.
If a recipient requests information about who sent them a gift, this information will not be provided without your express permission. We will contact you advising you that the request has been made, however, we will not release that information until such time as we get approval from you to do so. As such, all orders are considered to be anonymous unless you tell us otherwise.
After all, sending a gift should be a private affair!
How can I update/correct my details?
If you believe that your information may be incorrect or inaccurate or you simply wish to update it, you may access this information by logging into your account on the EASYFLOWERS website and selecting the 'update your details' option under the 'Members' menu section and following the prompts.
This policy was last modified on 12/03/2014
Additional Privacy Information
If you are interested in obtaining additional information of privacy, you can visit the Australian Federal Privacy Commissioner's Website at www.privacy.gov.au.